Celebrating the Resilience of Women

in their 40s, 50s, 60s, and beyond

For many women, the years after 40 bring unique strength-gained from weathering the storms of life. This campaign is a celebration of that strength. The Worthy Campaign was designed to show women that they are worthy of being seen.

No more hiding from the camera or shoving family members in-front of you. Every line, curve or scar shares a piece of a story. Each woman in this campaign has her own unique story. Through a transformative photoshoot, her outer beauty is captured, but the strength, wisdom, and confidence that comes from living a full life shines through. These women have faced their fears, conquered challenges, and emerged on the other side as powerful, confident, and unapologetically themselves.

Every woman has a powerful story to share, and this campaign celebrates those stories. Jessica creates a space where women can feel seen, heard, and safe to be vulnerable—just as they are. It serves as a reminder that beauty doesn’t fade with age; it deepens, it grows, and becomes more authentic.

Hear From The Women

"I had the most amazing experience with Jessica! She made me feel so comfortable in front of the camera and her work speaks for itself. To say Jessica nailed the vision we had for our photo shoot is an understatement! This is me! Go for it ladies!"

Amy
"Jessica is one of a kind! Not only is she incredibly talented, she also has the sweetest soul. When you walk into her studio she has this ability to make your forget all your insecurities and just feel confident. She’s professional, kind, and genuinely cares about each and every person that is in front of her camera. This isn’t just her job, it’s her passion and her ministry!"

Shelly
"Jessica is so talented and professional! She will make you feel comfortable and confident in front of the camera! The hair, makeup and photo shoot were so much fun! My family and I will cherish the beautiful photos for years to come. I think every woman should book a session with her!"

Julie
"I found the confidence to get outside of my shell. I found the confidence to get in front of a camera and not hide behind it. In these photos there are no filters, no fillers, nothing to hide my double chin. Nothing to hide my short, fat fingers I got from my dad. Nothing hiding the wrinkles under my eyes. Nothing hiding the fluffiness this body carries. This is me. Daughter, sister, wife, mom of 2. Ladies, if you are looking for a boost in confidence, send in your application."

Heather
"My experience with Jessica Yates Studio was nothing short of transformative. From the moment I arrived, Jessica created a safe and inviting space that felt like a celebration of exactly who I am. She made me feel beautiful and valued, not just through her words but through every part of the experience. Jessica has an incredible gift for helping you see yourself with a fresh perspective, one that reflects the love and beauty that others—and God—see in you."

Flo

Frequently Asked Questions

This campaign is for women over the age of 40 that are looking for a unique way to be photographed. This is for women that know their story could make an impact on other women and understand the importance of empowering other women. This campaign is for women that want to step outside of their comfort zone to be photographed in a transformative way.
1. In-depth wardrobe consultation
2. Professional hair
3. Professional makeup
4. Fully-guided photoshoot
5. Confidence
6. Reveal of beautiful images
7. Community of women
8. Celebration gala upon completion
Full pricing is discussed during a discovery call with Jessica.
This varies from woman to woman. Some share more details than others. The ‘sharing’ part is done through an interview in Jessica’s studio. It’s done in a question and answer format where Jessica guides you through a conversation. Below you can find an example of a woman sharing her story.